HBS Online Bogota Chapter – Data-Driven, The Journey! CREATE A DATA-DRIVEN CULTURE
A Digital Strategy is not just social media or digital marketing strategy. A Digital Strategy is not just cloud management. A Digital Strategy is not just data management or data governance. A Digital Strategy is not just data analysis or cleaning data or visualization. A Digital Strategy is not just data modeling. A Digital Strategy is not just application development and UI/UX.
A Digital Strategy requires a shift in focus from organizational operations to introspection of the business ecosystem. A Digital Strategy aligned with the Business Strategy is the enabling Foundation for the enterprise to leverage technology including AI, and create an impactful operating model capable of competitive and even disruptive innovation.
